Shop Local During the Holidays, it Matters

As the holiday season approaches, consumers face a choice: shop at large online retailers or support local businesses in their community. While convenience often drives decisions, shopping locally significantly benefits the local economy, community, and environment.

Economic Impact

Local businesses are part of the lifeblood of the U.S. economy, accounting for roughly 43 percent of the gross domestic product. According to the U.S. Small Business Administration, small businesses employ nearly half (46.4%) of the nation’s private workforce. For every dollar spent at a local business, about 67 cents stays within the community, compared to only about 43 cents from non-local chains. This recirculation of money strengthens local economies, pays local employees, creates jobs, and fosters community development.

Job Creation and Wages

Small businesses employ around 60 million Americans, making them essential to job creation. The SBA also reports that small businesses created 12.9 million new jobs over the last 25 years (as of 2022), a testament to their resilience and adaptability. When you shop at a local business, you’re directly contributing to the livelihood of your neighbors and supporting wages that fuel the local economy.

Community Enrichment

Local businesses often support area schools, charities, and events. Several surveys and studies show that local businesses donate more than twice as much as national chains. They contribute to the unique character of a community, providing products and services that reflect local tastes and needs. During the holidays, many local shops offer one-of-a-kind, handcrafted goods you won’t find elsewhere, making gifts more personal and meaningful.

Environmental Benefits

Shopping locally also reduces environmental impact. Local businesses typically source products from nearby suppliers, resulting in fewer transportation emissions. Moreover, shopping in town decreases the need for packaging and shipping materials, which large online retailers rely heavily on.

Conclusion

Supporting local businesses during the holidays isn’t just about purchasing gifts; it’s about sustaining the backbone of the U.S. economy. By shopping locally, you help create jobs, fund public services, and enrich the unique culture of your community. As the holiday season unfolds, consider the broader impact of your spending. Every dollar spent at a local business helps build a stronger, more resilient community, ensuring that it thrives for years to come.