By Jay Kerner
So, “regular” readers know that this is probably more like the 50th tenderloin piece I’ve written in the last few years, but bear with me. Our event is on the calendar now and has its’ first Sponsor! Call this the first official update. That way I can number them from here.
Don’t know about our WTC? Let me spend a paragraph or so catching you up. Already onboard? You can skip ahead.
As the registered owner of the trademarked phrase “St. Joseph, Missouri – Tenderloin Capital of the World!” The Regular Joe was pretty much obligated to try something like this. So, with encouragement from friends in high places (pretty much constant pestering, if you want to know the truth), we decided to hold our first annual World Tenderloin Championship, to proclaim the first, second and third place Tenderloin of the Year, as well as the People’s Choice winner. The event is a fundraiser for our friends at the St. Joseph Music Foundation to support their non-profit radio station (KFOH 99.3 FM or online at www.stjosephmusicfoundation.org).
The Tenderloin Championship will be part of their 11th Annual JoeStock live music festival, held this year at downtown’s Civic Center Park at 10th and Frederick. The always free, three-day festival will run Fri., Sat. and Sun., July 31, August 1&2, 2020. No local festival has more live music than JoeStock!
OK. You’re pretty much up to speed. So, with our new sponsor on board, we’re ready for our first informational meeting. It’s Wed., March 11th at 4pm at the new Convention and Visitors Ctr. at 10th and Frederick.
We’re looking for organizations to get involved. The event needs manpower! We’re looking for a group to handle the beer. We’re looking for a group to handle T-Shirt sales. There are other opportunities for groups wanting to be involved.
We’re looking for competitors! We need the best local tenderloin purveyors involved to proudly carry our local tenderloin banner. We also have a plan to attract competitors from the 4 state hotbed of tenderloin interest. We’re going on a road trip!
I want to “wrap” a vehicle of some kind. (You’ve probably seen the Mustangs van around town. Like that, but with big-ass tenderloins.) Looking for a car dealer to get involved! Imagine our Tenderloin logo proudly touting our city, front, back and down both sides, (along with prominent sponsor’s logos). Now imagine me, City Councilman (And Head Judge) Kent “Spanky” O’Dell, with maybe room for a couple more “Uncommon Characters” to saunter east. Across Missouri, through southern Illinois and Indiana, north, then west across the top of both states, then into Iowa before heading south to get home. Something like that.
Stopping along the way for media ops and of course to sample the best tenderloins. We’ll have applications with us, and do our best to sign the best of the best, on the spot. But trust me! This will strictly be a “Business Trip.” Sure, we will be required to sample the finest of these Midwest delicacies (along with the appropriate adult beverage accompaniment), over and over. But, while it may sound like a fun time, it’s really more of a “Tenderloin Diplomacy Mission.” Or perhaps a “Tenderloin Outreach” if you will. Then, when we get home, we’ll park our “Loinmobile” various places around town to promote the event. Imagine it at I-29 and Frederick, where folks could see it from the highway. And talk about a parade vehicle!
So, that’s where we’re at. We’re going to hit up the city and county for help. Some other business leaders, too. They should want to be part of it. And since there’s not one dime in it for The Regular Joe, I can be shameless about asking.
This event has the opportunity to be one of the biggest outside draws this city has ever seen. Have I mentioned the Pursuing Pork Tenderloin group on Facebook? Holy crap! 32,000+ members, all tenderloin fanatics, who tell us they’ve been looking for a rendezvous location for a long time. We’ve invited them, and it sounds like real numbers of them are coming!
We’ve got work to do!
If you or your group have any interest, an idea or something to offer our festival, please join us at the meeting Wednesday or feel free to contact us, here at The Regular Joe.